Nintendo will be reducing the trade price of the Nintendo 3DS to retailers by around a third from August 12, 2011.
Nintendo is cutting the price of the new 3DS console from its $250 retail price to $170 as the company misses sales targets. The announcement coincides with Nintendo’s financial reports, citing losses this 2nd quarter of 2011.
"The ultimate price to consumers is, of course, determined by retailers, however we look forward to consumers benefiting from much lower retail prices very soon," reads a statement from Nintendo.
Nintendo wants to boost sales of the 3DS, particularly in the US market. In a media release timed to the company’s latest financial reports, Nintendo president Satoru Iwata said that this price reduction was unprecedented. While there had been price reductions in consoles and portable gaming systems before, “it has never happened in Nintendo’s history that a console would be reduced in price so drastically and after less than six months.”
Nintendo announced plans to offer an exclusive Nintendo 3DS Ambassador Programme to consumers who have bought the Nintendo 3DS at the original launch price.Nintendo is offering 10 free downloads of NES classic games via the 3DS eShop, as well as 10 free downloads of Game Boy Advance games, which the company hopes will compensate for the price difference.
To register for the Ambassador Programme, early Nintendo 3DS adopters simply need to connect to the Nintendo eShop before August 12. The free software will then be made available at a later stage. More details on the programme will be announced on the Nintendo of Europe website shortly.
Well, I guess I don't have to be sad for buying 3DS on its initial release price. Thanks god they are giving some games for free. This is exactly what I want.